Why Ongoing Video Content Is the Smartest Investment This Spring

The Power of Consistent Video Content

With over 90% of businesses now using video as part of their marketing strategy, it is no longer enough to create one high-end video and leave it there. To stay competitive, you should ideally be publishing video content on a monthly basis.

Consistency is key. Regular video output keeps your brand visible, builds trust with your audience and gives your marketing strategy momentum. According to HubSpot, companies that publish video content weekly see up to 54% more brand awareness compared to those that publish less frequently.

Search engines also love video. Websites with consistent video content are 53 times more likely to rank on the first page of Google. That is because fresh, engaging video not only improves on-page time and lowers bounce rates—it also shows Google your content is active and valuable.

Crucially, audience habits have shifted. People expect to see brands show up regularly with relevant, helpful, and authentic video content. By showing up month after month, you stay front-of-mind and build familiarity, which is essential in turning viewers into customers.

How Regular Video Content Supports Growth

With spring in full swing, now is the ideal time to refresh your marketing approach and set clear, achievable goals for the months ahead. One of the smartest moves? Committing to regular video content as part of your strategy.

Why? Because consistent video output supports lead generation, customer retention, and increased sales. Research shows that marketers who use video grow revenue 49% faster than those who do not. Meanwhile, video on a landing page can boost conversion rates by up to 80%.

A great example is our work with Xtrons. Each month, we produced 10 product launch videos to promote their latest in-car entertainment systems. To streamline the process, we created a flexible video template that ensures brand consistency while keeping production fast and efficient. We also manage the voiceover recording, allowing us to deliver a full package quickly and cost-effectively.

The result? A noticeable uplift in their online visibility, improved product engagement, and a measurable boost in sales performance.

We Offer Flexible, Reliable Monthly Video Support

As highlighted in the Xtrons case study, we have solid experience producing a high volume of video content on a regular basis, without compromising on quality or creativity. Whether it is product videos, social media content, or internal comms, we ensure everything stays on brand, engaging, and effective.

What sets us apart is the way we work with our clients. We build strong, collaborative relationships and take time to understand your goals. We are not just here to deliver a video, we are here to support your long-term marketing success.

If you are thinking about how to keep your business visible and growing this year, we would love to help. Our monthly video production services are tailored, reliable, and budget-friendly, designed to deliver impact without unnecessary fuss.

Ready for a quick chat? Drop us a message and let’s see what we can build together.

For more examples of our work in action, head over to our Work page.

Just a few of the clients we have worked with

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