White Rose Education was thrilled to host their summer face-to-face conference at the vibrant etc.venues St Paul’s in London, marking their evolution from White Rose Maths into a broader educational brand. The event was filled with engaging sessions, expert speakers, and networking opportunities, setting the stage for White Rose Education’s expanded focus on math and science education.
As White Rose Maths transitioned to White Rose Education, they needed to showcase this exciting new chapter. They reached out to Big Blue Whale to capture their brand launch event through both video and photography, emphasizing the full scope of the day’s activities. To maximize content for future marketing, we were tasked with filming both b-roll and vox pop interviews to create a variety of videos for social media.
To achieve this, we deployed a team of two videographers and one photographer to cover all aspects of the event, from keynote speeches and breakout sessions to attendee interactions and behind-the-scenes moments.
On the day of the event, our team quickly familiarized themselves with the venue layout and the key elements to be captured. We covered all aspects of the day, including guest speaker Nick Saunders, various educational sessions, networking opportunities, and exhibition stands. Our videographers were on hand to film dynamic b-roll footage and conduct engaging vox pop interviews, while our photographer documented the energy and interactions throughout the event.
In post-production, we created a range of videos for White Rose Education’s website and social media channels. The main highlight reel provided a captivating visual overview of the day, while the vox pop compilations effectively communicated the different aspects of White Rose Education in a clear and engaging way.
The videos played a crucial role in amplifying White Rose Education’s brand launch, driving awareness and engagement across multiple platforms. The highlight film and tailored social media clips effectively spread their new message, establishing White Rose Education as a leader in math and science education.
The success of this project led to an ongoing collaboration with White Rose Education, working on various initiatives as they continue to expand their offerings with new programs and innovative learning tools.
“I have worked with James and Chris from Big Blue Whale on a number of projects now and am always impressed with their professionalism, attention to deal, flair and skill. I couldn’t recommend them highly enough.”
Nick Eagon Director of Customer
Services
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