Stop Filming in the Dark: How to Brief a Video Team Without the Guesswork

Be Clear on the Why: Goals, Audience, and Message

A good brief makes a good video and every strong video starts with purpose. Whether you are after branded video content, corporate video marketing, or a steady stream of social media video production, the process starts with clarity. Your objectives shape everything from tone to format so research and plan accordingly.

According to Wyzowl, 96% of marketers say video has helped increase user understanding of their product or service. That only works if the video is tailored to the right audience with the right message.

At Big Blue Whale, we help define these goals early, whether for corporate video production, educational video services or branded videos so the content works hard from day one.

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Nail the Format: Know What You’re Asking For

Are you commissioning a single explainer video, or looking for monthly social media content? Do you need interviews, event video production, or animated explainer videos? The clearer your ask, the more effective your quote, schedule and end result. Think about:

• Video length
• Platform (YouTube, LinkedIn, internal use)
• Style (talking heads, motion graphics, timelapse video, aerial videography)
• Required assets (subtitles, voiceover, photography)

We have produced everything from school promotional videos to corporate event filming, and the best outcomes always start with well-shaped expectations.

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Make It Easy to Stay on Brand

No one knows your brand like you do so share it. A good video production team will ask for your brand guidelines, tone of voice, and examples of what you like (and do not like). It also helps to supply:

• Key messages or taglines
• Fonts, colour codes, and logo files
• Examples of previous campaigns
• Dos and don’ts

This ensures we can deliver consistent, high-impact content—whether it is for company promotional videos, social media branded video, or event marketing videos. At Big Blue Whale, we work closely with marketing teams to take the stress out of video production—offering flexible support, fast turnaround, and quality that reflects your brand.If you are ready to stop filming in the dark, let’s have a chat.

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Just a few of the clients we have worked with

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