Mastering Corporate Video Production: Tips for Businesses

Why Corporate Video Matters More Than Ever

Over 90% of businesses use video, making it essential to stand out with high-quality content. A strong corporate video not only enhances brand awareness but drives engagement and conversions. Studies show 85% of consumers are more likely to make a purchase after watching a video, and social media posts with video receive twice the engagement of those without. Simply put, video is no longer optional. To maximise its potential, you need a video production company that can create content that is visually compelling, strategically crafted, and optimised for impact.

Objectives, Audience, & Message

At Big Blue Whale, we do more than just film, we help you define clear objectives for your corporate video. By asking the right questions, we pinpoint what matters most to your business and audience. This ensures your message is sharp, targeted, and effective. A well-planned video means a smoother production process, better storytelling, and a final product that delivers results.

Optimising Your Video for Maximum Reach

With 75% of video content consumed on mobile devices, formatting matters. Videos should work seamlessly in both portrait and landscape. Many viewers watch on mute, so subtitles are essential for accessibility and engagement.

The first 8 seconds are critical—hook your audience with a bold statement, an intriguing question, or a striking visual. Avoid long intros and get straight to the value. On social media, shorter videos perform better, so break longer content into digestible sections while maintaining a strong narrative.

For maximum visibility, optimise your titles, descriptions, and tags with relevant keywords. Adding a video transcript gives an extra SEO boost, making your content easier to find.

Want to know more? We are always happy to share our expertise—just get in touch.

5 Reasons Why you should Work with a Professional Video Production Company?

High-Quality Production – Professional cameras, lighting, and editing for a polished, engaging result.
Strategic Storytelling – Compelling narratives that align with your brand and resonate with your audience.
Optimised for Maximum Reach – Tailored for social media, SEO, and engagement to ensure visibility.
Efficiency & Expertise – A dedicated team streamlining the process, saving you time and hassle.
Stronger ROI – Professionally crafted videos boost engagement, trust, and conversions, making them a smart investment.

Ready to create a corporate video that makes an impact? Get in touch with Big Blue Whale today or check out some of our corporate video work for a better idea of what we can do for you.

Just a few of the clients we have worked with

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