IWMA

Revitalizing IWMA’s Video Content

Our collaboration with the International Wire & Machinery Association (IWMA) began with a mission to breathe new life into their corporate video content. What started as a single project has evolved into a long-term partnership, taking us on an exciting journey across Europe.

Planning

The IWMA reached out to us seeking a modern update for their video content. Impressed by our sleek and professional work, they chose to collaborate with us to enhance their brand visibility.
 
Our first project together took place in Birmingham, where we were tasked with capturing a comprehensive view of their conference and networking event. Over two days we filmed every aspect, laying the foundation for a versatile library of footage to fuel their marketing and email campaigns.

Following the success of this first event we then travelled to Dusseldorf to capture the IWMA at Wire 24, one of the biggest expos within the wire industry.

Creation

Armed with a compact film crew and our in-house photographer, we hit the ground running upon arrival. Our jam-packed schedule included capturing the morning welcome, a tour of historical wire company Webster & Horsfall, networking sessions, guest speakers, and the main conference day. We also filmed interviews throughout the event to create compelling video content for the year ahead.
 
Recognizing the importance of building a robust footage library for long-term use, we took extra care to organize and catalog the content for easy reference in the future. Our initial edits showcased highlights from the event and provided an immersive tour experience of Webster & Horsfall.

Results

The IWMA team is thrilled with the progress of our collaboration. Our efforts have kickstarted the process of building a valuable bank of footage, and the first video edits were warmly received at a premier event in Manchester. In addition to our work in Manchester, we’re gearing up to capture an international event in Dusseldorf in April, where the IWMA will be hosting a series of networking events. The future looks bright for us and the wire industry alike.

Testimonial

Big Blue Whale’s videography at the IWMA Energy Innovates Conference was outstanding. Their team captured the essence of our event with exceptional creativity, producing videos, photos and content that perfectly showcased our innovative work. This content has been vital in promoting our future events and engaging a broader audience. We highly recommend Big Blue Whale for their professionalism and expertise in bringing events to life through their lens. We can’t wait to work with them again.

Jessica Bennett IWMA Executive Manager

Project Insights

•  Events video capture
•  Events photography
•  Multiple marketing videos
•  Build library of footage
•  International events coverage
•  Long term relationship

Just a few of the clients we have worked with

Take advantage of our free initial consultation and contact us today.