Partnering with White Rose Education, we crafted dynamic video content to launch Infinity, a groundbreaking app that transforms maths learning, combining engaging visuals with animated elements to captivate and inform educators and parents alike.
Having collaborated with White Rose Education on several successful projects we were well-acquainted with their brand, style and expectations. So, when they approached us to create video content for their new app, we were able to hit the ground running. We developed a plan to produce a 90 second promotional film, a 3 minute informational video, and a series of shorter clips tailored for social media.
Because the app was still in development, we worked closely with the developers to pinpoint the key features to highlight. Simultaneously, we coordinated with White Rose Education to finalize shot lists, scripts, and filming locations to ensure everything was aligned.
Our shoot involved one day on location at a primary school to capture engaging classroom scenes and a second day at a cinema to film presentation footage for the informational video. Our team also crafted several animated segments, which were essential for illustrating the app’s features and enhancing the storytelling in the promotional video.
We recorded multiple voice-overs to ensure the narrative was both informative and captivating. The post-production process was intensive as we meticulously refined each video, ensuring every second was clear, engaging, and aligned with the client’s vision.
The final videos exceeded expectations, effectively supporting White Rose Education’s sales efforts and maintaining the high standard of quality they expect from Big Blue Whale. The content has been well-received, and discussions are already underway for a future social media campaign that leverages the material we’ve created. The potential for further collaboration is strong, and we’re excited about what’s next.
“I have worked with James and Chris from Big Blue Whale on a number of projects now and am always impressed with their professionalism, attention to deal, flair and skill. I couldn’t recommend them highly enough.”
Nick Eagon Director of Customer
Services
